Coaching for the parts of life that actually move.
Tools alone don't change a life. Personal coaching is how aequitas labs closes the loop — practical, forward-looking work on money, relationships, and the household systems where the two meet.
CH
Chris Hsu
Financial coach
Ex-Google SRE and Search engineer. Over the past decade I've coached workers across tech and local government on envelope budgeting, ethical investing, and making their money work for their goals — from a first paycheck to early retirement. Personally responsible for deploying over $1M in charitable giving over the past ten years.
Foundation
Monthly subscription
Premium matcha money access, private async chat (Mon/Wed/Fri replies), and a monthly anonymous live Q&A. The lowest-friction way to get unstuck.
$49 / mo
Setup Sprint
One-time · 30 minutes
A 30-minute 1:1 to personally set up a Foundation member's matcha money dashboard — accounts connected, categories opinionated, first budget in place.
$75
Action Plan
3 months · 6 sessions
Six bi-weekly 1:1 sessions with private async support between them, plus a free year of matcha money. Best for people ready to build a budget that actually fits their life.
$900
Transformation Plan
6 months · 12 sessions
Twelve bi-weekly 1:1 sessions and deep behavioral coaching, plus a free year of matcha money. For couples reconciling two systems, or anyone charting a path to financial independence.
$1,500
Alumni Check-in
Single 45-min "tune-up"
A one-off session for past graduates of the Action or Transformation plans — recalibrate goals, troubleshoot drift, plan the next quarter.
A decade of working alongside couples and individuals on the relationships that matter most. Coaching is practical and forward-looking: clearer communication, better conflict skills, and shared rituals that actually fit your life. Deep cultural fluency across Christian/Catholic, South Asian, Jewish, and non-religious backgrounds means every part of your story is welcome at the table.
Single Session
Individuals or couples · 1 session
Standard rate for a stand-alone session — drop in, or use it as a no-pressure first session.
$190
Household Sync
Couples · 2 sessions / month
Ongoing "preventative maintenance" retainer for couples who want a steady cadence rather than waiting for friction to build up.
$380 / mo
Alignment Block · 4
Couples · 4-session block
Four focused sessions on a specific issue — in-law boundaries, mental load, recurring conflicts, post-baby renegotiation.
$750
Alignment Block · 8
Couples · 8-session block
A deeper communication restructuring engagement when one block isn't enough.
$1,450
Clarity / Strategy
Individuals · 3 months · 12 sessions
Frameworks for dating strategy, navigating a breakup, or addressing attachment and boundary patterns that keep showing up.
Couples combining finances or untangling shared logistics rarely have a clean money problem or a clean relationship problem — usually it's both, tangled. These engagements run the two halves in parallel so the work compounds instead of competing.
Household OS Overhaul
3 months · 13 total sessions · couples
For couples actively combining finances or untangling messy shared logistics.
One 90-minute joint Kickoff Call
Six 1:1 financial sessions with Chris
Six 1:1 relationship sessions with Crystel
1 free year of matcha money
$2,600 – $2,800
Executive VIP Day
Half-day · 4-hour intensive
Busy professionals or parents who need their systems fixed in one sitting.
2 hours with Crystel — communication and conflict framework
2 hours with Chris — unified budget and matcha money setup
1 free year of matcha money
$1,500 – $2,000
Quarterly Board Meeting
90-min session · every 3 months
Ongoing maintenance for alumni of the Overhaul or VIP Day. A joint review of net-worth progress and relationship alignment to prevent resentment buildup.
Every engagement starts with a free 20-minute intro call so we can confirm fit before either side commits. Sessions are video by default; sliding-scale support is available on request — please ask.